This February NanoLock joined partners Micron at MWC19/4YFN and Cypress at Embedded World to demonstrate the growing importance of securing and managing connected devices. At MWC19, walking the crowded and noisy show floor exposes you to bright colors and plenty of gimmicks trying to catch your eye. What’s not a gimmick is the prevailing trend of 5G that dominated the event. Messages about 5G were everywhere, however real-world use cases for the technology lagged. It is clear that our world is going to be even more connected. From edge devices to very lightweight devices – almost everything will be connected to some kind of cloud. The sheer size and deep technical and engineering expertise showcased at MWC19 is the exact opposite of the co-located 4 Years From Now (4YFN) event.
4YFN is all about technology and innovation that will change the world four years from now. The 4YFN Startup exhibition greets you with the display of nearly 200 unique startup companies feeding the fire for mobile industry’s next big revolution. Part of this revolution is the 4YFN Startup Competition that recognizes promising startups who have the technology to change the world. NanoLock was one of five pre-selected finalists. Our CEO Eran Fine presented our solution on stage to visitors and the panel of expert judges. At the awards ceremony concluding the three-day event, NanoLock Security was crowned by GSMA as the 2019 4YFN (Four Years From Now) Barcelona Startup of the Year! GSMA selected NanoLock as the winner because our technology is the only lightweight, virtual, low-cost security and management solution for connected and IoT devices. Winning the award was certainly a surprise as our competitors presented equally world-changing technology. We are proud of our team and our technology and we certainly aspire to change the world, maybe even sooner than four years from now.
We also participated in the 2019 Embedded World conference. Differing from MWC, security emerged as the major theme of Embedded World and dominated the expo hall and the conference program. Our Head of R&D Dorit Naparstek was present in our booth, talking with visitors and giving product demos. On top of her 15 years of experience in various R&D roles, Dorit brings a unique female perspective to an industry dominated by men. Our VP of Customers Yoni Kahana presented an innovative approach to IoT device security by protecting the flash memory to a packed room. The audience was fully engaged and asked meaningful questions, including, “in order to enable cloud-to-flash, do you have to change something in the flash,” and, “how can you protect the code without a performance hit.” It is always humbling to stand in front of a group of like-minded individuals and lead a lively discussion on security and management for IoT devices.
Even though MWC and Embedded World are very different events, they both delivered the same message of connectivity to edge devices and the IoT-enabled world. Embedded World highlighted the need to provide security at the device level because the likelihood of attacks is increasing. While in contrast, MWC is more about the network and how new business models to create additional revenue streams.